Sometimes old things are even better than new ones.
The Seven Cs of Communication originated in Effective public relations, a classic work by Scott M. Cutlip and Allen H. Center, which was published more than half a century ago in 1952. Various versions of the list have appeared over the years and are frequently quoted in books and training courses. Each version of the list is based on the same basic principles but the adjectives vary slightly.
Below you will find my take on The Seven Cs of Effective Communication, which I hope and believe you will find very useful.
The Seven Cs of Communication is a very simple set of guidelines, which all forms of communication should follow. Whenever you write something, cross-check against this list before you publish. Judge for yourself whether your communication will be effective.
Clear
Make sure your message is clear and easy to understand. First make sure it is clear to you, and then think about if it will be clear to whoever is reading (or listening). If there is any doubt about what you are saying or the reader has to hunt for hidden messages in your text, you have not been effective.
Concise
Don’t write ten words, when five will do the job. People lead busy lives. Texts with lots of waffle bore people very quickly. Before you publish, read it back and take out any unnecessary words, sentences or even paragraphs. The communication will be more effective if the message is not lost amongst lines and lines of unnecessary words.
Complete
Be sure to include all the necessary information. If your reader is left with open questions about the main point(s), they will simply go somewhere else. If the communication leads to a decision, make sure there is no need to ask questions. This is especially important if you will not be around to provide answers. Provide enough details that the reader puts his trust in you as a reliable source of information, and can come to a confident decision.
Correct
It is critical that what you are saying is actually correct. If you are answering a question, it is not a good idea to get the answer wrong. You need to ensure your credibility and believability are not questioned in order to be effective. Ensuring that your communication does not include spelling mistakes and typos is a good place to start. If readers spot mistakes that you have missed, they will start to wonder what else could be wrong.
Considerate
Always ensure that your communication is considerate. Be sure to answer the questions you have promised to answer. While things may seem obvious to you, they may not be so clear to others. Try to read and understand your communication from the perspective of the reader. What questions might it lead to? What parts might not be understood or be misunderstood?
Consistent
Make sure that your message is consistent. Don’t start by saying one thing only to go on to contradict yourself later on. Similar to some of the other points above, any doubt will lead to uncertainty and suspicion about whatever it is you are trying to get across.
Courteous
Always be courteous. If someone is taking the time to read what you have written or to hear what you have to say, make sure you give them your respect in return. Make sure your text is polite. Consider the feelings of the reader – especially if it is a subject on which they may not agree with you.
Do I have to follow all of these rules?
Not at all. They’re not rules. They are only guidelines. There will certainly be occasions when you won’t want to follow all of them. The point is to be aware of it, and be clear about the reasons why.
I hope you have found these points useful, and that when you use them you will be able to relate to what I have written. I invite you to leave a comment to let me know how you get on.